Organic vs Paid Promotion: Everything You Need to Know
While organic saves you money, paid ones can leave you broke if not used properly.
There are two type of traffic – referral and organic. While referral traffic is not stable and can’t be relied on, organic traffic helps build the credibility of the website ensuring stable traffic and rapid growth. Once the organic traffic reaches a considerable number, page authority and domain authority start climbing up. In this plan, we are going to focus on both and will compare them – Organic vs Paid Promotion.
Paid Promotion (Organic vs Paid Promotion)
Since I don’t know the budget for this plan, I am continuing by keeping a low budget in my mind. Let’s start with the social platforms.
Social Media Promotion
It is one of the most popular social media platforms with millions of monthly active users. We need to use our page to promote the content. Since I am keeping a low budget in my mind, I would start with a smaller budget. Before starting the promotion, we need to create a target audience with keeping age in mind. Since such type of courses is popular among young people, we need to decide the age group. According to me, we should target people falling between 21 and 28 years.
Since Facebook and Instagram are already connected, we just need to promote on Facebook and it will automatically be promoted on Instagram.
It is also one of the most popular social media platforms however, it is considered good for political and personal opinions. So, unless your website falls under that category, you need to skip Twitter for now.
The next on my list is Google Ads. We can promote our articles on Google. Google is undoubtedly the king of the internet and it can take us to a whole new level if used properly.
We can use banner ads, especially leather board ones. This type of ad is basically shown at the top of any website which means no matter which page the user is browsing, he/she can see our ads.
Native ads are generally shown in between the article relating to what our article is all about. It can also be a great option to target a potential audience. In the Organic vs Paid Promotion, it is one of the most popular and discussed types of ads.
While it is one of the most effective types of ads, we can use it if we have a good budget. It is an expensive type of ad which is shown at the top of the original search result.
And finally comes the third-party suggestive ads. We can use ad platforms like Taboola to deliver our content to an unlimited number of people. Most of the major media houses use such type of ad serving platforms to grow their audience. With this type of ads, paid promotion part of Organic vs Paid Promotion ends. Let’s switch to organic promotion now.
Organic Promotion (Organic vs Paid Promotion)
As I said above, organic reach is much more valuable than referral traffic. So, we will also focus on organic reach along with the paid promotion. There are a few things we can do to increase our organic reach. Before I start, I would like to tell you that these steps are performed by SEO guys however, I am capable of doing them.
In order to generate quality backlinks, we need to create a replica of what we are posting on our website and post them to several other article submission websites including Ezine Articles. These websites’ PA (page authority) & DA (domain authority) are generally high and if we get backlinks from any of them, Google will lift us up considering we are publishing quality content.
Whatever we posting should be also be posted as social bookmarking on websites like Reddit.
There are thousands of directory submission websites where we need to put our articles’ links.
We can also share out articles with some of the popular websites. Once they publish, we will get some quality backlinks that will generate organic traffic.
It is also one of the most effective ways of promoting a website. Find related topics and browse some articles covering those topics. We can post a good comment while adding our links in it. If the comment is influencing enough, it will generate organic traffic.
People generally post their questions on forums like Quora. We can answer their question while putting the relevant link. It will also help.
So that’s it, folks. This is how we can promote our website and increase traffic. Whatever I have mentioned above will be elaborated while execution which means we will have enough possibilities for growth.